Issue 20

September-October 2003   

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Karmak 2003 Dealers' Conference a success

continued from What's new at Karmak?
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The Tech Update featured CrossMaster-HD®; Customer Profile Interface; Director Series; Bar Coding; KOLD; ProfitMaster™ Sales Management; and a combined presentation on "Your Future With Karmak" from President Richard Schien and Executive Vice President Bill Healy.

"The Game Plan to Customer Loyalty" was Richard Schien's lunch presentation. Referring to Jeffrey Gitomer's book, Customer Satisfaction is Worthless; Customer Loyalty is Priceless, Richard discussed ways to create a stronger bond between you and your customers.

One recommendation that Gitomer presents when surveying customers is to use only one question, "Please describe the most memorable thing that took place during your last transaction with our business." We took his advice and replaced our usual general survey with that question. We were pleased with the many positive remarks, including:

  • "Version 5.7-1 load went the best we have ever loaded!"
  • "I appreciate the friendly and helpful service I ALWAYS receive from Parts and Service Support."
  • "Learning subtle shortcuts to streamline usage of the various modules in my dealership."
  • "Everything was great."
  • "Time-saving tips at Conference."
  • "The friendly attitude of all Karmak employees."
  • "Frank's presentation on Customer Service -- Excellent!"
  • "Being able to meet with the Karmak staff and customers, and comparing notes on how to best use the business system."
  • "This is my first transaction, and it has been very informative."

The 2-1/2 day conference was full of classroom presentations and roundtable discussions on Karmak business systems, including INFO 5, Legend, and ProfitMaster, Karmak's new Windows-based line of products.

Mark your calendars for next year's conferences! The Distributors' Conference is slated for March 3, 4, and 5, 2004; Dealers' Conference dates are October 6, 7, and 8. Both events will be held again at the Sheraton St. Louis City Center.

For a copy of any conference PowerPoint presentation, or for a video CD of Richard Schien's and Frank Halbert's presentations, please contact Angela Pauline, Director of Office Support, at 1-800-252-7625, or .

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© 2003 Karmak, Inc.
One Karmak Plaza
P.O. Box 680
Carlinville, IL  62626
www.karmak.com